What so often passes for lack of interest on the part of a woman is really a put-on act of indifference. The difference is that a lack of interest springs from the sincerity of her heart, but the air of indifference is a way of protecting herself from getting involved and then being hurt. It takes time to learn to trust.

A woman needs the reassurance that you love her and will retain an interest in her welfare over and above your personal desire for her.

If there were ever an area in which the moral man ought to excel, it is in his ability to assure a woman that he is there to reassure her.

As with all abilities one has in which one is completely secure, a tendency exists to take that quality for granted. A moral man who knows that he is always going to be there to take care of a woman tends to assume that she also knows that this is so. She still needs to be told.

Since men do the asking and women do the accepting, a woman may have a long history of being asked out by men she thinks want her, only to be dropped after what she thought was a good date. Men are more apt to get hurt in the beginning while women are more apt to get hurt at the end.

Getting hurt at the end is the far more painful thing. Initially, a woman holds all the cards. The man commits himself by asking and she hasn't said a great deal by accepting. Over a period of time the relationship shifts to his advantage because after each date she has no idea when or whether he is going to call again. That is a constant source of worry to her.

A woman lives for love and security. She is charmed by words, and the words she loves most are the sacred words: "I love you." When deeds are all finished and done, his words of reassuring love dwell and dance in the air of her recollection.

A man errs in assuming that she knows he loves her. Love is not enough, the reassurance of that love must accompany it. A woman will do almost anything for a man who appreciates her. A woman needs to be told three times a day, just on general principles if for no other reason, that she is loved.

There are two ways of reassuring a woman. The first is direct, with words; the second way is indirect, with deeds. Words are superior (as difficult as that may be for a man to understand), and the concrete action like taking coats, opening doors, etc., are very important but secondary.