Social life was once a very simple thing. Once upon a time in the past, if you liked a girl and it appeared that she liked you, you simply offered to take her someplace where you could do something together. For convenience's sake, it was called a date. Because you liked her, you entertained her. In making her respond to you (laugh, sympathize, and listen) you received by your style the affirmation of your worth. It didn't tell you anything new, but confirmed what you always understood. But things have changed.

A man once used style to reveal content; the twenty-first century man lives in a socially revolutionary age in which style has replaced content as the test of worth.

The moral man has a natural revulsion for what he considers society's preoccupation with style and in this he may be correct; but the tragic error of the moral man is that he tends to reject the conscious use of style itself as wrong.

There is no way to reveal one's content without style. Without style you are like the chemist with the cure for some fatal disease, who refuses to bring the worth of the medicine to anyone's notice because of that "phony advertising world." The chemist may feel that, to the advertising media, selling is everything and the worth of the object incidental, as long as it doesn't get brought back on the guarantee. However true his opinion may be, the chemist must use whatever medium is available to make the medicine known.

Advertising is an excellent example. The advertising techniques are the best single expression of what the moral man is dealing with in his social life. Probably the reason our society is in such serious trouble is that people subconsciously incorporate in their lives the techniques they see on television, etc. Every man begins to feel that he is just like every other man but with a gimmick, he can sell.

Once again, since this is a book on "hustling" girls and only indirectly on analysis of the twenty-first century social life. But the moral man needs to intelligently understand that he is living in a world where style has become an end in itself and has ceased to be a means to an end. Style by definition is the process by which you bring attention to something. That something turns out too often to be the next gimmick in a long line of gimmicks. It becomes like a montage of movie shots that achieve an effect because the scenes so rapidly supersede one another. Attention is kept because the camera never focuses on anything long enough to let judgment be passed upon the worth or content of that image.

Style is advertising; content is the product. Style is the revolution; content is the purpose for it. Style is making love; content is love. Style is technique; content transcends technique. Style is the game of romance; content is understanding that the game of romance is something you play by means of technique, which is then, transcended by love, a love with a foundation in a moral commitment.

"Hustling" women, for the moral man, must be part of a far greater perspective which consists of trying to understand himself and his relationship to the universe of which one crucial portion is his relationship with women.

The moral man needs to have style with women, and that style is then used to show her his content. Content without style is staying home Saturday nights, and style without content is selling your soul. Soul selling is very popular these days.