Anytime a man succeeds in a particular situation, it is by the application of the universal law that is governing that situation. Law governs all. This is true of both the physical and the psychological worlds. Why shouldn't it be true of romance?

This is not to imply that law pre-determines a man's choice of actions, for he has complete freedom to take whichever course of action he may choose. It does mean, however, that each course of action he chooses has a predetermined consequence.

It may seem too deeply philosophical to begin a practical book about how to "hustle" women with an abstract discussion of law, but law is the heart of the foundation on which all life rests.

For instance, there is little or no doubt that some of the most fascinating men and women who ever charmed one another did so in the most carefree, spontaneous manner possible. They did so with no think whatsoever as to what they were doing or how they were doing it. It simply came out that way. Neither the charmer nor the charmed gave any more thought to what was happening than to acknowledge that they liked doing it and, having enjoyed it, they passed upon their way.

An analysis in the physical world of science would reveal laws that governed the process by which that charm had its effect. For example, suppose a man meets a woman and says, "As I was passing by, I chanced to gaze into your eyes, and I saw great depths of compassion, beauty, and understanding there."

She might first have looked as if she hadn't noticed him. Hearing the directness of his voice, she might have started to ignore him deliberately. But sensing his words might possibly have been spoken in honesty, she could have blushed. Then reason temporarily harmonized with emotion, she might have teasingly smiled and said, "Do you tell that to every girl?"

The sound waves of his voice would have originated in his larynx, by law; and the words formed in her ear would have traveled to her brain, all by law.

The light in the air would have made it possible for the waves to travel from her cheeks, by law; the muscles in her face to have formed a smile, by law; and the intricate parts of his eyes to have captured the beauty of her smiling face and transmit that message to his brain, all by physical law.

But what of psychological laws that determined whether the man and woman liked each other?

Each was charmed by the laws that govern his or her own psychological nature. The key is that she was charmed essentially by what she heard, and he was charmed essentially by what he saw. Men respond to women's smiles and women respond to men's words.

There are two worlds: the world of what is going on at the surface, and the world of what is taking place beneath. It is this second world that a man should learn to master. Just as there is the surface world of words and the deeper world of the throat and tongue movement in the air that make sound possible, so there is also the surface world of charm and the deeper world of the psychological laws that make charm possible.

What then are these psychological laws that govern charm? What kind of people have what is sometimes referred to as IT in the surface world of everyday conversation? What is this IT when analyzed in the deeper world of what is really taking place?